Privacy policy

Who we are

Extend Future Solutions Pvt. Ltd. ("extendfuture", "we") operates https://www.extendfuture.com. For any privacy question or request, write to growth@extendfuture.com.

What we collect

If you accept analytics cookies, this website uses Microsoft Clarity to understand how visitors use the site; see Cookies and analytics below. We do not set advertising cookies. If you contact us through the form, by email, or on WhatsApp, we receive the details you choose to share (name, work email, company, and your message) and use them solely to respond to your inquiry and manage our business relationship. With a call booking or trial request we also note the page or site that brought you to it, so we know which channels work. Form submissions may be stored in our customer relationship management system.

Cookies and analytics

Nothing that measures your visit runs until you choose. On your first visit we ask whether we may use analytics cookies; Accept all and Necessary only are equal choices, and the site works the same either way. You can change your choice at any time with Cookie settings at the bottom of every page.

• Analytics, only if you accept. Microsoft Clarity records page views, clicks, scrolling and session replays so we can see what to improve. It sets two cookies on this site, _clck (a pseudonymous Clarity ID) and _clsk (which joins your page views into one session), and Microsoft may set its own cookies on its Clarity domain (CLID, MUID, MR, SM and ANONCHK). We tell Clarity that advertising storage is denied, and it never runs on our internal admin pages. Microsoft processes this data under the Microsoft privacy statement; its Clarity cookie list has the details.
• Always on, because the site needs them. Your cookie choice (ef-consent, kept for six months, then we ask again), your light or dark theme (ef-theme), the claps you gave a post (ef-claps- plus the post) and a note that you viewed a post, so each visit counts once (ef-viewed- plus the post, cleared when you close the tab). These stay in your browser’s storage, are not sent to us as cookies and are never shared.

The legal basis for analytics is your consent. If you switch to Necessary only after accepting, we delete Clarity’s cookies on this site and stop loading it.

Legal basis and retention

We process inquiry data on the basis of legitimate interest in responding to you. We retain correspondence for as long as needed for that purpose or as required by law, and delete it on request where no legal obligation requires otherwise.

Insights emails

You can get new posts from our Insights blog by email, at most once a week, in two ways. If you sign up on the blog, we send one email asking you to confirm and nothing else until you do; we keep your email address and when you signed up and confirmed. If you do not confirm within seven days, the link expires and we delete that signup. If you tick “Email me new Insights posts” when you apply for a role, we keep your name, email address, the role you applied for and when you agreed.

We use these details only to email you new posts. The emails are sent through Resend. Each one has an unsubscribe link, and you can also write to growth@extendfuture.com; we stop as soon as you unsubscribe. To stop misuse of the signup form, we keep a scrambled (hashed) form of the email address and IP address used for each signup for one day. Ticking the box on a job application, or unsubscribing later, has no effect on your application.

Your rights

Subject to applicable law, including India's Digital Personal Data Protection Act and, where it applies, the GDPR, you may request access to, correction of, or deletion of your personal data by writing to growth@extendfuture.com.

Client project data

Data we process while delivering client engagements is governed by the contracts and data-processing agreements for those engagements, not by this website policy.

Changes

We will post any changes to this policy on this page with an updated date.